Live77 is committed to protecting the privacy and data security of every member. This document clearly outlines how we collect, use, store, and protect your information.
Live77 ("we", "our platform") takes seriously its responsibility to protect the privacy of every user who registers and uses our services. This Privacy Policy is an official document that explains how we handle your personal data from start to finish.
We believe that trust is the foundation of a strong relationship between a platform and its users. We therefore ensure that every piece of information you provide is handled with care, stored securely, and never misused under any circumstances.
This policy applies to all users of the live77 platform, including those who browse our website without registering an account. If you disagree with any part of this policy, we recommend that you stop using the platform immediately.
Live77 collects your personal information through several channels to enable us to provide a complete and secure service. The following are the categories of information we collect:
| Data Category | Sample Information | Purpose of Collection |
|---|---|---|
| Identity Information | Full name, date of birth, MyKad/passport number | Identity verification & KYC |
| Contact Information | Email address, phone number, residential address | Account Communication & Verification |
| Financial Information | Bank account number, transaction history | Deposit & withdrawal processing |
| Usage Data | Game records, wagering history, activity logs | Service & security enhancements |
| Technical Data | IP address, device type, web browser, operating system | Security & Fraud Prevention |
We only collect information that is strictly necessary to provide live77's services. We do not collect sensitive information unrelated to platform operations.
Every piece of information collected is used for legitimate and transparent purposes. live77 uses your personal data for the following:
Live77 does not sell, rent, or trade your personal information to any third party for commercial purposes. However, in certain situations, we may need to share your information with the following parties:
All third parties who receive your data are bound by strict data protection agreements and are only permitted to process your information for the specified purposes.
Protecting your personal data is live77's top priority. We employ multiple layers of technical and organisational security to ensure your information is safeguarded at all times:
Live77 uses cookies and similar tracking technologies to enhance the user experience and ensure the platform operates at its best. The following are the types of cookies we use:
You can manage or delete cookies through your web browser settings. Please note that disabling certain cookies may affect the functionality of some parts of the live77 platform.
As a live77 user, you hold the following rights regarding your personal data. We fully respect and facilitate the exercise of these rights:
You have the right to request a copy of the personal data we hold about you at any time.
If your data is inaccurate or incomplete, you have the right to request an immediate correction.
You may request the deletion of your personal data, subject to legal obligations binding on us.
You have the right to object to the processing of your data for direct marketing purposes at any time.
You may request your data in a machine-readable format for transfer to another platform.
You have the right to request that we restrict the processing of your data under certain specified circumstances.
To exercise any of the above rights, please contact our privacy team via 24/7 live chat or official email. We will process your request within 30 business days.
Live77 retains your personal data for as long as necessary to fulfil the purposes stated in this policy, or for as long as required by applicable law.
Once the retention period expires, your data will be securely deleted or permanently anonymised in accordance with our standard procedures.
Live77 reserves the right to update or modify this Privacy Policy from time to time to reflect changes in our practices, the latest technology, or applicable legal requirements.
Any significant changes will be communicated to you through:
The "Updated" date at the top of this document reflects the latest version of the policy. Your continued use of the platform after any changes take effect constitutes your acceptance of the updated Privacy Policy.
If you have any questions, concerns, or complaints regarding this Privacy Policy or how we handle your personal data, please contact our Data Protection Officer:
Six key pillars of data protection we pledge to every user
All your personal and financial data is protected by 256-bit SSL encryption — the same technology used by leading banking institutions.
Live77 has never and will never sell, rent, or trade your personal data to any third party for commercial purposes.
Live77 operations fully comply with Malaysia's Personal Data Protection Act 2010, ensuring your privacy rights are protected under local law.
You have the full right to access, correct, download, or request deletion of your personal data at any time.
Your data is only accessible to live77 staff who genuinely require it for operational purposes, based on the principle of minimum necessary access.
Live77's data security infrastructure is regularly audited by independent cybersecurity experts to ensure protection remains up to date.